Dehradun: Chief Minister Pushkar Singh Dhami on Tuesday launched a statewide awareness campaign, “Swadeshi Apnao, Rashtra Ko Aage Badhao”, at Paltan Bazaar, Dehradun, urging people to prioritize indigenous products in daily life.
The campaign is inspired by Prime Minister Narendra Modi’s vision of Atmanirbhar Bharat (Self-Reliant India) and Vocal for Local. Leading from the front, CM Dhami interacted with shopkeepers, voluntary organizations, and citizens, encouraging them to adopt and promote Swadeshi products. He personally affixed Swadeshi stickers on shops and business establishments in the bustling marketplace, receiving enthusiastic support from the public.
Swadeshi: A National Duty
Addressing the gathering, Chief Minister Dhami said adopting Swadeshi is not just an economic choice but a patriotic responsibility.
“When we give preference to products made in India, we not only strengthen our economy but also generate employment for local artisans, craftsmen, and small entrepreneurs. By embracing the Prime Minister’s mantra ‘Swadeshi Apnao, Desh Ko Majboot Banao’, we contribute to a stronger and self-reliant India,” he said.
He also urged traders to display Swadeshi nameplates on their shops to instill confidence and pride among consumers. “Every rupee spent on indigenous goods remains within the country and makes India more powerful on the global stage,” he added.
Strengthening Culture and Economy
CM Dhami called upon citizens to make Swadeshi their first choice during festivals, gift purchases, and routine needs. He stressed that such small but conscious decisions not only uplift the economy but also preserve India’s cultural identity and values.
Public Pledge and Massive Participation
The campaign saw large-scale participation from local traders, youth, social organizations, and citizens, who together raised slogans of “Swadeshi Apnao – Desh Bachao”. Public representatives, office-bearers of trade unions, and volunteers pledged to adopt Swadeshi in their daily lives and contribute to the vision of a self-reliant India.
BJP State President and Rajya Sabha MP Mahendra Bhatt, along with several senior leaders, businessmen, and local representatives, joined the event. The initiative received overwhelming support, turning the campaign into a people’s movement in Dehradun.
